Volkswagen is reviving the Scout, a once-competitive truck and SUV which was last sold over four decades ago. Scout will be a stand-alone brand in North America, selling off-road-oriented SUVs and electric trucks. Around 2026, a pickup and Scout SUV vehicle will be available.
In a statement, the business added, “The vehicles will be developed, produced, and manufactured in the United States for American customers. As part of the Volkswagen Group’s foray into the EV industry, a distinct, independent firm will be founded in the United States this year. ”
According to the company, the first prototypes will be shown next year. In the announcement, Volkswagen CFO Arno Antlitz stated that the Scout brand “shall be a separate brand and unit inside the Volkswagen Group, to be managed independently.”
International Harvester, a company best renowned for commercial trucks and farm equipment, originally designed the boxy Scout SUV. The Scout was Ford’s entry into the passenger vehicle industry, and it was built from 1961 until 1980. The Scout helped establish what would become the SUV market sector, even though the word “sport-utility vehicle” did not exist at the time. During that period, it may also be picked up.
It was designed to compete with the Jeep CJ, which was the forerunner to the Jeep Wrangler of today. The Bronco, Ford’s own contender in this new vehicle sector, was introduced in 1965. The Jeep Wrangler is presently the brand’s most valued passenger vehicle model. Ford recently revived the Bronco brand on 2 new SUVs, both of which have proven to be big sellers. Ford sold nearly as many Bronco Sport compact SUVs as it did popular Escape crossover SUVs in the last month.
In recent years, classic SUVs such as the old Broncos, Scouts, and Jeeps, have become popular among automobile collectors, maintaining their names and pictures in the public awareness. As per Hagerty, a company that studies collector vehicle values, original Scout vehicles have gained 43 percent in value since 2020. Scout II SUVs built after 1971 have seen a 48 percent boost in value.
In 1986, Navistar overhauled International Harvester’s truck business. In 2021, Traton Group, a Volkswagen Group commercial vehicle subsidiary, bought Navistar and acquired the Scout brand’s rights.
Since the disastrous diesel emissions cheating incident in 2015, Volkswagen has been rapidly transitioning to electric vehicles. Electric Audi, Porsche, and Volkswagen cars, among others, have been introduced by the firm. Volkswagen has run out of electric vehicles to sell in key countries due to high demand.